What is Copywriting and who is a copywriter?

What is Copywriting?
What is Copywriting?

So, starting from who’s a copywriter.

What is Copywriting? A copywriter creates clear, compelling copy to sell products or educate and engage consumers and customers, flexing persuasive writing muscle on 

  1. Websites
  2. Blog posts
  3. Product descriptions
  4. Email blasts
  5. Banner advertising
  6. Newsletters
  7. White papers
  8. PSAs (Public Service announcement)
  9. Social media platforms including Twitter and Instagram.

What is Copywriting? What does Copywriting exactly mean?

According to google dictionary “the activity or occupation of writing the text of advertisements or publicity material”.

So let me explain in easier words what is Copywriting.

It’s a way of engaging the reader or your customer, in a way that first excites them to your business-related products and then converts them to your valued prospective and potential customers, for Instance

If you go to Bazar (Market) you’d find that in about 90.8% of shops. They have displays of their business-related products but don’t get to let me dive more deeply into it

  • Shoe shops will have shoes displayed and prices tagged as (Huge Discount or Special Offer or something like Don’t miss the chance out for this huge Season sale)
  • Cloth houses or Shops will have Dummies standing outside and wearing the product for the shop owners’ business advertisement.

So, these are physical marketing tactics now that the marketing of upper-scale digital media is being highly used like we see commercials on television but according to my recent research Platforms like Facebook and YouTube are being preferred more so how can brands get their potential customers?
Let me tell you one thing
Copyrighting is a necessity everywhere and, in every field, in physical advertisement, it’s used as (a huge sale and offer) as I discussed above further it’s used in:

  1. Social media marketing
  2. Digital Marketing Blogging
  3. Blogging
  4. YouTube Videos
  5. Advertisements

And it goes into books, poems, plays, songs, films, artwork, etc, so now you see the importance of copywriting.

While copywriting we need to keep this in mind that

Our main goal needs to be to make our copies as readable as they can possibly be. Our prospects don’t have much time and all they would want is to skim through the copy fast. A few site visitors might take the time to read all of your copy but most of them will simply scan for something that jumps out at them.

A website is literally good for nothing if there are no customers visiting it and shopping. For increasing the outreach of a website, the importance of social media marketing has also doubled today.

So, we need something that catches the eye of our Prospect

How to do that:

  • Use of AIDA Formula
  1. Attention: Grab or kind of clickbait them to read. The headline is the only way for such a purpose!
  2. Interest: How I entered the Dota championship? Make them curious about your content.
  3. Desire: Do you wish to make it through too, become the 1 Dota 2 player, be someone like Sumali Hassan, and be a part of EG (Evil Geniuses)?
  4. Action: Watch today, limited Player accounts left (Create scarcity through time and discount) For example (40 player accounts left enroll now) (Live stream begins this weekend at 10:30 grab the opportunity).

So, about AIDA formulas (point 1. Attention), how can we possibly attract the prospect’s attention hold your horses I’ll explain.

What is Copywriting?
What is Copywriting?
These are some of Uber’s Suggest content ideas —- 
  • Start headline with numbers (Top 10 Tricks to take mind-blowing pictures)
  • How to (To know what’s on other people’s minds) 
  • Use of “mistakes” in the headline (common mistakes) 
  • Ask a question (Do you really want to know what’re people thinking about you?)
  • Use of punctuation or given – ex. COVID-19.
  • Use 5WS (Who, when, what, where, why)
  • Pay attention to headline length (google title length) Make it short but descriptive.
  • The best picture to support the title.

You need to start with a verb adding urgency and a guarantee So that we can make clients rest assured that there’s no risk in trusting us by creating urgency they get a fear of losing an offer and it’s the human psyche that we get interested in things that are offered related.

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