So, it is really important how can you increase your chances of being accepted into a guest blogging campaign.
1. Read the guidelines carefully. Golden rules for pitching a guest blog in 2024.
When comes to guest blogging opportunities, it’s important that you can’t treat website guidelines the same way you’d treat the terms and conditions of your new Apple product or smartphone. Ignoring the info and just clicking “I accept” at the end of it all won’t cut it in this competitive space.
Before contacting the blog owner, make sure to read the guest posting guidelines carefully. Does the owner want to pitch an idea first, or submit an entire post? Do they need the content to be delivered in a specific format?
2. Make your pitch personal
Guest blogging is the most popular and strong strategy for improving brand outreach – so there are a lot of companies out there all competing for their chance to show up on the right website. They want emails that show you’ve really understood what they’re searching for.
3. Make yourself special.
Today there’s a lot of competition for spaces on great guest blogs. For the best chance of an accepted submission, you’ll need to devote some additional time to outlining why the company should choose to work with you or hire you.
How to be the ultimate guest blogger?
Guest blogging is an incredible resource to generate income when used correctly.
A great post can spread your brand around the world, and help your audience with your unique tone of voice. But like most marketing strategies, it’s only truly beneficial to those who are willing to put in 110%.
So, it’s important how can you prep for the ultimate guest post.
1: Knowing your guest blogging goals is one of the golden rules for pitching a guest blog in 2024.
It’s quite difficult to know if you’ve been successful without defining the exact meaning of “success”, means to you. Some of the most common goals for guest blogging include:
The major objectives of guest blogging are.
- Driving traffic to your website or landing page.
- Improving recognition for your brand, services, or products.
- Improving SEO with inbound links.
- Showcasing the authority of your business.
- Enhance email subscription numbers.
2: Choose an incredible topic.
Being approved for a post on the website of your dreams is only the beginning. If you want to inspire brand recognition to your readers then you need to cover a topic that they’re genuinely interested in. Reading the existing blog posts on the website should give you a foundation to start with.
3: Write clearly and conversationally
People don’t want to read boring pieces of information. Check the tone of voice that the guest blog has used in the past for an idea of what your content should sound like. Conversational, engaging, and packed full of useful information always get more engagement.
Make sure, don’t use terms like “the customer”, instead, speak directly to the people with whom you want to connect. Just imagine you’re giving a speech to a crowd of people – usually, your blog will become much more interesting.
4: Get visual
Try to use info graphs to get more engagement. Try using a diagram or infographic to show what you mean. On the other hand, you could always include a brief video that walks the reader through your topic in bite-sized chunks.
Just remember that you should never use stock photography unless you absolutely must. Dime-a-dozen pictures of people smiling on your posts don’t look professional – it just seems cheesy.
5: Follow the rules!
If you’re lucky enough to get the go-ahead from a website owner to start writing a pre-approved topic, then they’re going to expect you to follow the rules that they’ve laid out for that blog.
Don’t waste your chance by convincing yourself that your creativity can’t be restrained by your guest blogging guidelines. Websites won’t respond positively to the excuse that you “just got carried away” and wrote a 3000-word post when they were looking for something 1000 words or less.
Making the most of your guest blogging opportunities.
Ultimately, guest blogging is the latest marketing strategy to build collaboration. You work alongside another company in your industry to maintain the authority of your website, drive traffic towards your brand, and enhance awareness of your brand in the world of the internet.
However, there are good ways to get involved with guest blogging, and bad ways. While one will help your reputation, the other will potentially ruin your ability to connect positively with future customers and investors. For example, collecting a broad list of low-quality backlinks from inactive websites will simply show Google that you don’t take your business seriously. On the other hand, if you can use your guest blogging campaign to strengthen relationships with authority influencers in your space, you’re sure to see great benefits.
Here are a few final tips to keep in mind before you begin looking for guest blogging opportunities.
1. Be careful where you publish your content.
Guest blogging and SEO go hand-in-hand. The more links you generate from good websites, the more Google begins to recognize your company as an authority. However, guest blogging effectively takes time and effort. Do not just publish on any site and wait for the leads to roll in.
Instead, be selective about the sites you connect with. Check things like domain authority, and how many social followers the blog has. Choose sites with metrics, and consider the traffic they get each month. Remember, relevance counts too – you must choose websites that are connected to the relevant industry.
2. Promote yourself with guest blogging.
Writing an incredible guest post is hard work, anyhow tier-two link building can give you greater credibility with the audience, and expand reach at the same time.
When someone links to your website, link back to them in your social media post, your email newsletters, or your website updates. Encourage your customers with a call to action share the post with their friends, or simply give the brand a shout-out to say “thanks” for letting you write on their website. This gives scope to reach new customers and that also helps to strengthen your relationship with partner companies.
3. Always research whatever I write.
Guest blogging is an opportunity to make an impression on a brand-new audience. You can’t afford to take chances with the things you say. Before you even begin to pitch posts, make sure that you look at the previous content published on the website so that you can select a topic that you know will appeal to the readers you want to reach.
For example, if you’re a baking company writing on a recipe website and you know that their most popular blog is about chocolate cake, then you could guess that a blog about chocolate cake decorating tips would be effective too.
4. Maintain and build relationships.
Maintain relationships with authoritative websites that can lead to additional posting opportunities in the future, and it may even help you to expand your guest blogging network.
If you start to develop a valued reputation and respectful contributor, you could find that it’s easier to gain approval for posts on other, more discerning sites in the future.
Expanding awareness with guest blogging.
Of all the ways you can build your brand potential in the digital world of the ways, guest blogging is probably one of the easiest and most effective solutions.
However, when used correctly, guest blogging can be a win/win situation for everyone involved. Not only does it develop more attention to your brand, and strengthen your outreach, but it also gives industry blogs more diverse and entertaining content to publish.
The key to an amazing guest blogging campaign, of course, is making sure that you have a strategy in mind. While it would be much easier to simply submit your content to anyone who would take it,
The more you get your name out there, the more your authority will grow, ensuring that your target audiences begin to see you as a company they can trust to deliver answers to their most burning questions.
Do you think it’s time to add guest blogging to your content mix?
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