How to Prepare a Pitch for a Guest Blogging Post?
There are a few things you need to do before you propose a guest post for a site you’ve just found.
Get to Know the Blog’s Content. Guest Blogging Hacks
Getting to know your target blog’s content is key. Make sure you know that have content about the keyword you searched for while looking for guest post opportunities. But you need to know even more about that content such as…
- level of the audience are they writing for (beginners, intermediate, advanced)?
- What type of audience are they writing for? If your business is B2B, then you will want the blog audience for your guest post to be businesses, not general consumers.
- What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists?
How do Other Guest Posts Do?
While a blog may have guest posts, the question is do the guest bloggers do well? Do guest blog posts on the site get as many comments and social sharing as blog posts by the owner? Some sites might accept guest posts, but if the audience is only turning in for the blog owner, then you won’t do so well if your goal is to build authority or get traffic back to your website.
Who the Guest Bloggers Are?
Some blog owners accept guest posts by certain types of people over others. Peruse a few guest blogger bios on the blog to see if they are fellow bloggers, freelancers, consultants, business owners, and so forth. This will be important when you introduce yourself to the blog owner for your pitch. You can read more about the success rates of guest posting outreach in this study on SEOmoz.
What is the Best Time to Pitch a Guest Blogging Post?
You won’t always have a golden opportunity to pitch a guest post, but there are certain things to take advantage of when they arise. These include the following points.
- when a blog mentions you in one of their posts or on social media (Twitter, Facebook, Google+, etc.)
- when the blog lists you, your business, or your product in one of its posts
- when the blog specifically advertises, they are looking for guest posts
- when the blog publishes another guest post
Basic Pitch Best Practices, guest blogging hacks
Here are absolute guidelines when pitching a guest blog post to another blog owner.
Must read the Guidelines.
The last thing you need to do before contacting the blog owner is read the guest posting guidelines, if applicable, and follow them accordingly. Does the blog owner want you to pitch an idea or actually submit a full post? What format do they want it in? Do they want you to create an account and enter it into WordPress? These are all things to know ahead of time before you contact the blog owner.
Personalize Your Email.
As a blogger who receives daily guest post pitches, nothing turns me off more than an email starting with “Dear Sir or Madam,” “Dear Webmaster,” “To the owner of wonbolt.com,” or simply “Hi” Greetings”.
Somewhere on the blog, there should be the name and contact information of the owner of the blog you are targeting for your guest post.
You might have to ferret around for it on the About page or on one of the blog’s social media accounts, but it is more than likely out there. Find it to start the email.
Who Are You?
Must remember the part about seeing who guest bloggers are on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their websites.
If you noticed that most guest bloggers are bloggers themselves, then you might want to introduce yourself as a blogger at [insert your personal or business blog here]. You can always be a business owner on the side; just focus on your blogging skill first.
Why You Should Be a Guest Blogger. guest blogging hacks
Make sure to include the reason why you should be a guest blogger. Add a few links to posts you have published elsewhere; you can also include your own blog. Preferably go with posts that have a good bit of social engagement so the blog owner will see the potential of value with their audience.
How to Pitch a Guest Post Idea.
If the guest post guidelines ask you to submit a topic idea, then (based on your research of previously popular posts), pitch a few different ideas so the blog owner has some to choose from them.
How to Submit a Great Guest Post.
One of the common questions about guest blogging is whether you should be using your best content for your own blog or for your guest posting. Actually, it depends on the quality of the blog you are submitting your content to.
If the blog has nothing but 900+ word posts with lots of screenshots, then your post should be similar. If the blog has nothing but posts with 500 words or less with only one image, then your posts (again) should be similar. The following are other good tips for making your guest post as awesome as possible.
It’s Not About You.
Just keep these things in your mind
A great guest post is that it is not about your business, products, or services. Guest posts should be valuable sources of information, not advertisements.
Any information about your business and related items should be reserved for the author’s bio. Occasional mentions, stories, or examples are okay to illustrate a point, but the majority of the post should be focused on something other than your business.
Format Posts Like the Ones on the Site.
Take a look at posts on your target blog. Are they using lots of headers, bolded text, images, quotes, or any other special formatting? Make sure that your post has similar elements to match other posts on that site.
Include Internal and Source Links (backlinks).
Show the blog owner that you know their content by including a few internal links back to some of their posts. The easiest way to do this is to do a Google search for site:domain.com in the title: keyword.
This will get you to the top posts on a particular keyword so you can link that post to the keyword in your post. If you mention any specific products, books, etc., be sure to link to those too (assuming it’s not self-promotional).
Include a Call to Action for Comments. Guest Blogging Hacks
At the end of your amazing guest post, be sure to include a call to action for comments. The more discussion your post generates, the better!
How to Craft a Great Guest Bio. Guest Blogging Hacks
The most important part of guest blogging will likely be your guest post bio. This is usually the only place you should include, self-promotion links back to your website blog, product, service, book, etc. What you write in this section will depend on your guest blogging goals.
The time needed: 30 minutes.
Crafting a Guest Bio Steps:
- Include a link to your website: If your goal is to get good backlinks, make sure your bio includes a link back to your website with your target anchor text and you are all set.
- Create a custom landing page to reflect the audience. If your goal is to get traffic back to your website, then you might want to consider where you want that traffic to go. Depending on the subject of your guest post and the audience of the blog you place it upon, you might want to send traffic to a custom landing page or page about a specific product or service.
- Include social profiles If your goal is to increase followers of your social accounts, do this by adding a line to the end of your bio that says something like “follow me on social media Instagram, interlinked in Facebook”.
- Create a concise, descriptive bio. Include a bit about the background of your experience as to why you were qualified to write a guest post. Include your current job or projects that may be of interest to readers.
How to Be the Best Guest Blogger.
If your aim is to become a regular participant in a blog or simply want the blog owner to brag about what a great guest blogger you are, then be sure to do your best to promote your post to your own audience. The blog owner will love it if you send new readers their way.
Also, make sure to reply to comments or questions that people leave on your post. It will go a long way if you are working to build authority in the guest posting industry.
How to Track Your Results.
When the goal is traffic, the results of your guest blogging should definitely be measured. The best way to do this is to create an Advanced Segment in Google Analytics.
Here are nine Tips to Perfectly Pitch Your Guest Blog Post
Start with the relationship. I received an amazing pitch recently. …
- Prove your value. Between Jay and me, we probably receive over 200 pitches per week. …
- Do your research. …
- Subject lines are everything. …
- Be understanding and respectful of editors’ time. …
- Write once, edit twice.