Tech crunch
Tech Crunch is more than just a tech news website โ itโs the pulse of innovation. Since its launch in 2005, TechCrunch has become the go-to platform for breaking stories on startups, venture capital, AI, apps, and Silicon Valley trends. Whether itโs revealing billion-dollar funding rounds, uncovering the next big unicorn, or interviewing startup founders shaping the future, TechCrunch leads the conversation. For entrepreneurs, tech enthusiasts, and investors alike, being featured on TechCrunch is a symbol of credibility, momentum, and potential in the ever-evolving digital world.
Being featured on TechCrunch is like getting a blue tick for your startup’s credibility. It’s where startups become unicorns, and where small ideas find massive momentum. If you’ve ever dreamed of seeing your name on TechCrunch, this guide is for you. El mรฉtodo Hacking Growth

๐ก Why Getting Featured on TechCrunch Is a Game-Changer
TechCrunch is not just a news site. Itโs the heartbeat of the global startup ecosystem.
Here’s what a single feature can do:
- ๐ Attract 10x more investor attention
- ๐ฅ Drive thousands of qualified visitors to your site
- ๐ง Build instant brand credibility and authority
- ๐ฌ Create buzz that leads to media snowballing
- ๐ Earn a backlink from one of the most powerful tech domains (DR 93+)
When TechCrunch talks about you, the whole tech world listens.
๐ What Kind of Startups Tech Crunch Covers
TechCrunch isn’t looking for just another app. They want bold ideas. Disruptive stories. Big shifts.
Here’s what grabs their attention:
- ๐ Groundbreaking product launches
- ๐ฐ Funding announcements (Seed, Series A, etc.)
- ๐ค Innovations in AI, Web3, Fintech, HealthTech
- ๐ Founders solving real global problems
- ๐ Startups with data-driven traction or unique metrics
- ๐งฉ Companies changing how we live, work, or think
๐ Hot Tip: Follow writers like Kyle Wiggers for AI, or Sarah Perez for mobile and consumer apps. Tailor your pitch to their beat.

โ๏ธ Step-by-Step: How to Get Featured on TechCrunch
Step 1: Craft a โMedia-Readyโ Story
Your startup is not the story โ the impact is.
Ask yourself:
- What’s the headline if this were published?
- What makes this newsworthy today?
- How is your product different, not just better?
Use this storytelling formula:
Problem โ Solution โ Innovation โ Results โ Vision
๐ฅ Example:
Before:
โWe launched a productivity app for remote teams.โ
After:
โOur AI-powered remote assistant helped over 10,000 teams eliminate burnout and reclaim 20 hours per week โ now weโve raised $2M to scale the impact.โ
Step 2: Get Your Assets Ready
TechCrunch writers are fast-paced and deadline-driven. Be ready with:
โ
A concise pitch email (more on that below)
โ
A press kit: logos, screenshots, founder headshots, and product shots
โ
Traction numbers, funding news, and investor names (if available)
โ
Your unique angle (why your story is timely or disruptive)
Step 3: Pitch the Right Person (Not Just Anyone)
๐ฌ NEVER send your pitch to a generic inbox and hope for the best.
Instead:
- Research the writer who covers your niche
- Look them up on LinkedIn and Twitter
- Read their last 3โ5 articles
- Personalize your pitch with relevance

Email Template That Works:
vbnetCopyEditSubject: [Exclusive] $750K Seed for AI-Driven Hiring Tool | Interview Offer
Hi [Writer's First Name],
Iโve been following your coverage of [related article/topic] โ especially your piece on [name of startup].
We just closed a $750K seed round to bring AI fairness into the hiring world, and weโd love to offer TechCrunch an exclusive on the story. Weโve helped 50+ companies reduce bias and increase diversity by 30%.
Iโve attached our press kit below, and weโre happy to provide quotes, data, and demos.
Would you be open to a quick chat?
Warm regards,
[Your Name]
[Startup Name + Link]
[Phone & Email]
Step 4: Follow Up (But Donโt Spam)
- Wait 3โ5 days before following up
- Be polite and respectful
- Offer new value (e.g., product video, new stat, customer testimonial)
If they donโt respond after 2 follow-ups, move on. Timing and relevance are everything.
๐ง Tech Crunch Alternatives (In Case They Pass)
Not every story fits TechCrunch โ but that doesn’t mean you’re out.
๐น VentureBeat
๐น Business Insider
๐น Forbes Under 30
๐น Crunchbase News
๐น Mashable Tech
๐น YourStory (for Asian markets)
You can also publish your own article with a “TechCrunch-style” voice on Medium, LinkedIn, or your blog โ then promote it via SEO and Twitter.
๐จ Common Mistakes to Avoid
โ Sending a press release as-is
โ Pitching with no clear โwhy nowโ angle
โ Overhyping or exaggerating traction
โ Failing to personalize the pitch
โ Expecting coverage without real value
๐ Tech Crunch is not a PR service. Itโs a curated publication for high-impact stories.

๐ ๏ธ How SEO Fits Into Your Tech Crunch Strategy
Being featured isnโt just PR โ itโs an SEO power move.
A backlink from Tech Crunch can:
- Boost your domain authority
- Push key pages to Googleโs first page
- Build long-term organic trust
๐ก Pro Tip: After you’re featured, build backlinks to the article itself โ this amplifies its Google ranking and helps more people find it!
๐ผ Donโt Want to Do It Alone? Let Us Help.
At Wonbolt, we specialize in:
- ๐ Crafting SEO-friendly press pitches
- ๐ Identifying the right journalists for your story
- ๐งฒ Using guest post + PR combos to attract traffic and trust
- ๐ Leveraging features like TechCrunch for long-term SEO wins
๐ฌ Ready to get featured?
Letโs make it happen: infowonbolt@gmail.com