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Off-Page SEO Techniques

13 Off-Page SEO Techniques That Work

Let’s look at 13 different off-page tactics you can use to grow authority and organic search traffic:

  • Link Building
  • Brand Building
  • Content Marketing
  • PR
  • Local SEO (GMB and Citations)
  • Social Media
  • Forums
  • Influencer Marketing
  • Events
  • Guest Posting
  • Podcasts
  • Reviews

link building in Google’s algorithm remains an integral part of any off-page SEO strategy. But it is important to understand how to do the best links to build for your website according to the niche.

In fact, high authority links work like a “vote of trust” from one site to another.

The #1 goal of link building should be to earn quality links from authority sites. Links that divert traffic from another website to your website.

The link-building strategy should include closing the link gap between your site and your competitor’s site. If they’re trying backlinks from high authority sites that aren’t linking to you, you could miss some quality traffic.

Here are the three primary important factors you should be considering with link-building techniques:


The Authority of links is so important. You can find the authority of any website using SEMrush’s Authority core Authority Score metric. But what exactly is AS, and what does it measure?

Authority Score is our compound domain score that grades the overall quality of a website and tells you how impactful backlinks from a site can be. The score is based on the following SEMrush data:

  • The domain’s quantity and quality (authority) of backlinks.
  • Quantity of referring domains and quantity of referring IPs.
  • Do Follow vs. no-follow links.
  • Organic search traffic (from our Organic Positions report).
  • The number of users (from our Traffic Analytics report).
off page Seo ranking factor
off-page SEO tools

The authority score in the first column header ‘Page AS.’ The higher the score, the higher the authority of the link.

Remember, that the goal of a link should be to earn links from sites with a high Authority Score, and with the data available from these tools.

Topical Relevance

You should always aim to land links from sites that topically align with your own. For example, if you run a travel site, you should aim for most of the links you earn to come from other travel sites; bloggers, online publishers (such as Lonely Planet), tourism boards, and the like. It makes sense.

That said, it is OK to have some links from other topics if they are natural and make sense; aim for the majority to be closely topically aligned.

You can check out our detailed guide to link-building strategies that work to understand how to earn quality backlinks with techniques like Digital PR, brand mentions, and newsjacking. There are a lot of effective tactics you can use to build excellent links and diversify your backlink profile.

Off-Page SEO Tactic #2: Brand Building

Why is SEO important for businesses?

Brand building is now a well-known fact that Google rewards brands. The special importance of Seo in building a brand.

Brand-building activities should form a key part of your broader SEO and marketing strategy and part of your approach to off-page SEO. These all hook back to building your online authority, both for users and search engines.

Brand Searches as the importance of SEO in businesses.

Indeed, one of the most vital indicators that you are building your brand is to enhance the brand searches. This can be your brand name, products, or domain name in searches.

To see how your branded searches have changed over time, head to the Keyword Overview and enter your brand name. You will see a ‘trends’ box that indicates how search volumes have changed over the past month.

Off-Page SEO Tactic

You can also look at Google Trends to help track interest in your brand.

Again, enter your brand name and see how interest has changed over time; it is possible to look back as far as 2004.

off page SEO vs on-page SEO
Digital Marketing Guest Blogging


Why OFF-PAGE Seo is important for business? off-page SEOwhy are backlinks importantOff-page SEO vs on-page SEOoff-page SEO techniqueswhat is the importance of backlinks in Seo If you want to rank your site higher on Google and increase your brand’s organic traffic. You’ll need to look at more focus than you’re on-page SEO, OFF-PAGE SEO strategy.  […]

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