Table of Content
“What is TAT in Guest Posting? How to Speed Up Your Guest Blogging Process”
what is tat in guest posting? Guest posting has become a key element in digital marketing strategies, helping content creators build authority, drive traffic, and establish backlinks. But one of the often overlooked aspects of guest posting is the Turnaround Time (TAT) — the amount of time it takes for a guest post to be accepted, approved, and published. This article will dive deep into TAT in guest posting, the factors that affect it, and how you can reduce it to ensure quicker publications and more efficient guest blogging. How Link Graph Guest Posts Can Elevate Your Brand: Benefits and Proven Strategies”
1. Introduction to Guest Posting and TAT
What is Guest Posting?
what is tat in guest posting? Guest posting is the process of writing content for another website to gain exposure, build backlinks, and establish authority in your niche. For website owners, guest posts bring fresh content, while for content creators, guest posting improves SEO rankings and drives traffic to their own websites.
In essence, guest posting is a mutually beneficial practice where both parties win. However, the Turnaround Time (TAT) can vary significantly depending on a variety of factors, making it important to understand and optimize.
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Understanding TAT (Turnaround Time) in Guest Posting
Turnaround Time (TAT) refers to the amount of time it takes from the moment a guest post is submitted to when it gets published. A fast TAT ensures a more streamlined content marketing process, allowing marketers to meet their goals efficiently. A slow TAT, on the other hand, can disrupt content schedules and delay results.
Why is TAT crucial in guest posting?
- Content Schedule: Delays can push back your planned content rollouts, especially when relying on guest posts for consistent traffic.
- SEO Impact: The longer a post is unpublished, the longer it takes to gain SEO benefits such as backlink authority.
- Overall Efficiency: Streamlining TAT improves your content marketing process, allowing for quicker results.
2. Factors Affecting TAT in Guest Posting(what is tat in guest posting)
1. Response Time from Website Owners/Editors
One of the most common factors affecting TAT is the response time from blog editors or website owners. Some sites reply within a few days, while others may take weeks or even months. Response times often vary by niche. For example:
- Tech blogs tend to have faster response times due to a more structured editorial process.
- Lifestyle blogs may experience delays due to higher submission volumes and varying publication schedules.
Case Study: Comparing TAT for different blog niches
- Tech Blog: A tech blog had a TAT of just 5 days from submission to publication due to clear submission guidelines and fast editorial processes.
- Lifestyle Blog: A lifestyle blog took over a month due to a higher submission rate and an overburdened editorial team.
2. Quality of Content Submitted
The quality of your guest post can significantly impact TAT. High-quality content that adheres to the blog’s guidelines and fits the target audience is more likely to be approved quickly. Editors are more inclined to fast-track well-written, relevant content.
Checklist for a Well-Crafted Guest Post:
- Follows site-specific guidelines
- Well-structured with proper headings and subheadings
- Includes relevant links and original insights
- Offers value to the blog’s audience
3. Editorial Review and Approval Process
Most websites undergo an editorial review process where your submission is evaluated for content quality, tone, relevancy, and adherence to guidelines. Some editors may go through multiple rounds of review, adding time to the TAT.
Real-time examples from popular blogs:
- Example A: A news-oriented blog with a larger editorial team can approve guest posts in less than a week.
- Example B: Smaller niche blogs may take longer due to limited editorial resources.
4. Site-Specific Guidelines and Requirements
Adhering to the site’s submission guidelines speeds up the TAT. Every blog has specific preferences regarding word count, formatting, and linking rules. Failure to follow these guidelines can result in delays or even rejection.
5. Current Workload of Editors/Content Teams
Websites with a high volume of submissions may take longer to review and publish guest posts. Additionally, if the content team is working on multiple projects, the TAT can be delayed.
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6. Communication with Site Owners
Effective communication with the website owner or editor can also influence TAT. Proactive follow-ups and maintaining polite, professional correspondence can expedite the process. Building long-term relationships with editors also pays off with faster TAT over time.
3. How to Minimize TAT for Guest Posting: Best Practices
1. Research Blogs with Faster TAT
Some websites are known for their quick turnaround times. Researching and prioritizing these blogs can drastically reduce your guest posting TAT.
Tools for researching fast-approving blogs:
- Pitchbox: A blogger outreach tool that helps identify fast-responding websites.
- BuzzStream: Helps manage and track outreach campaigns, allowing you to target faster-approving sites.
2. Optimizing Your Guest Post Pitch
A well-crafted pitch can significantly reduce response times. The pitch should be concise, highlight the value of your content, and explain why it’s a good fit for the blog.
Real-life pitch examples that led to faster approvals:
- Include personalized details in your pitch.
- Focus on why your content is relevant to their audience.
- Follow up politely if there’s no response within a week or two.
3. Following Submission Guidelines Strictly
Strict adherence to submission guidelines is crucial to reducing TAT. Common mistakes that cause delays include incorrect formatting, irrelevant topics, or improper linking.
4. Using Templates and Automation to Streamline Submissions
Using templates for pitches and content submissions can speed up the process. Automation tools like Google Sheets, Asana, or CRM tools can help manage multiple guest post submissions at once, saving time and improving efficiency.
5. Building Relationships with Blog Editors
Cultivating relationships with blog editors can lead to faster TAT over time. Editors are more likely to prioritize submissions from contributors they trust.
4. Case Studies: Fast vs. Slow Guest Posting Processes
Case Study 1: Fast TAT Guest Post Submission (Example Blog)
- Timeline: Submitted on Monday, published by Friday (5-day TAT)
- Factors Contributing to Fast TAT: Strict adherence to guidelines, relevant content, proactive communication.
Case Study 2: Slow TAT Guest Post Submission (Example Blog)
- Timeline: Submitted in January, published in March (2-month TAT)
- Factors Contributing to Slow TAT: Overloaded editorial team, less relevant content, lack of follow-up.
Key Takeaways from These Case Studies:
- Adhering to guidelines and keeping communication open can significantly reduce TAT.
- Blogs with overloaded editorial teams or unclear submission guidelines tend to have longer TAT.
5. Conclusion: Why TAT Matters in Guest Posting
Reducing TAT in guest posting is crucial for a smooth and effective content marketing strategy. It allows for more frequent content distribution, faster SEO benefits, and quicker exposure to your target audience.
Final Tips for Optimizing Your Guest Post TAT:
- Research blogs known for fast TAT.
- Craft a personalized, clear pitch.
- Follow submission guidelines strictly.
- Use tools and templates to streamline your outreach process.
- Build long-term relationships with blog editors.
6. FAQs: Common Questions About what is tat in guest posting?
What is an ideal TAT for guest posting? An ideal TAT is typically between 1 to 3 weeks, depending on the blog and niche.
How can I speed up the guest post approval process? Follow the submission guidelines, craft a compelling pitch, and maintain communication.
Do different niches have different TATs for guest posts? Yes, tech and business blogs may have faster TAT compared to lifestyle or fashion blogs due to editorial workloads.
Can I follow up if my guest post isn’t approved in time? Yes, a polite follow-up after 1-2 weeks is acceptable.
What factors slow down the guest posting process? Common delays include poor content quality, failure to follow guidelines, and editorial backlogs.(what is tat in guest posting)jmkkn
By following these guidelines, you can minimize TAT in guest posting and ensure your content gets published faster, delivering quicker results for your SEO and content marketing strategies.what is tat in guest posting